ANALYTICS ENGINE
Built for product teams. Powered by your warehouse.
The analytics engine is the brain of Klaritics — a query layer that turns clicks in our UI into optimized SQL on your data.
1 query layer
for product and data workflows
0 copies
of raw analytics data externally
SQL-native
execution on your warehouse model
fast answers
for funnels, retention, and cohorts
Core capabilities
Everything product teams need for daily decision-making, with the same metric logic data teams trust.
Event querying (SQL + UI)
Build queries visually, or write raw SQL. Switch between modes mid-query without losing state.
Funnel analysis
Multi-step funnels with custom conversion windows, segmentation, and side-by-side comparisons.
Retention analysis
N-day, N-week, and unbounded retention curves. Cohort comparison built in.
Cohorts & segmentation
Define cohorts by event behavior, user traits, or arbitrary SQL. Reusable across every report.
Advanced layer
Extend beyond standard dashboards with capabilities built for scale, speed, and deeper behavioral analysis.
Real-time analytics
Stream-side updates with sub-minute freshness on supported warehouses.
User journey reconstruction
Forward and reverse path analysis. See every step that led to (or away from) a key event.
Predictive insights
Churn prediction, conversion likelihood, and lifetime value modeling — running on your data.
Execution model
How the analytics engine works in production
Step 1
Question to query plan
When a user builds a chart or funnel, Klaritics creates a warehouse-specific query plan from UI intent.
Step 2
Optimized SQL execution
The planner compiles and runs optimized SQL directly on your warehouse with scoped, auditable access.
Step 3
Reusable analytical outputs
Results are returned to dashboards, cohorts, and alerts so teams can reuse definitions across workflows.
High-impact use cases
What teams run most often
Activation optimization
Track each onboarding step, segment by channel, and isolate the events most correlated with week-one activation.
Retention diagnostics
Compare retained vs. churned cohorts and pinpoint where product journeys diverge after key milestones.
Revenue and conversion analysis
Link behavioral events to monetization outcomes so growth and product teams can prioritize high-impact work.
“Klaritics let us retire conflicting dashboard logic and ship product decisions from one consistent metrics layer.”
Director of Product Analytics, B2B SaaS
Built for product teams, powered by your data warehouse.
See how Klaritics translates product questions into warehouse-native SQL and returns trustworthy answers your team can act on in the same sprint.